Nowadays I definitely see more and more vegan lipstick options coming out. But I am a picky girl. It's gotta be cruelty-free, vegan and with nice natural ingredients. Then my choices would become limited again. The good news is that it's not a big deal for a minimalist. I estimate I probably need only 3 to 4 lipsticks per year even if I make up every single day, and lipstick's shelf life is about 1 to 2 years anyway.

This time I decided to give Ecco Bella a try. Unfortunately not all of their lipsticks are vegan. Some pretty shades (such as this REDvelation that I would love to try) are formulated with carmine, which is a non-vegetarian ingredients.

Ingredients:

Castor oil, isopropyl palmitate (from coconut), candelilla wax, 100iu Vitamin E, organic calendula oil, organic chamomile oil, organic jojoba oil, flower wax coated iron oxides. (Vegan except certain shades such as Pink Rose, Mauve Rose, Claret Rose, Tuscany Rose and REDvelation, but the ones I picked are vegan.)

VEGAN. NOT TESTED ON ANIMALS. NATURAL.

Price according to the official site
Price per item ( 3g ): 21.95 USD | 16.39 GBP | 27.52 AUD | 175.95 SEK | 143.88 RMB
Price per gram: 7.32 USD | 5.46 GBP | 9.17 AUD | 58.65 SEK | 47,96 RMB
Use within 12 months after opening

The package is made in black matte plastic material, with their logo in shiny film. I found it simple and elegant., definitely my type of package. Compared to other lipsticks it might be a bit small, but I somehow prefer smaller lipsticks, which means we could try more colors at the same time before they run out of their prime (If you're one of those girls who don't like to waste things!). The smell is not very attractive, as many of those fragrance-free products, although they're not noticeable once you apply it. The texture feels a bit dry first, but I don't particularly feel it dries out my lips. The advantage is that the color stays and doesn't really bleed, which is tricky for a lot of red lipsticks. The layer could be built on, so you can have a more sheer shade or fuller shade.

• Merlot – this is a cold toned, purplish plum color. It's a perfect color for the fall season. I imagine it goes well with gothic style too. Although I found it works better with cool toned skin as it's a bit too much on the purple side, which makes warm toned skin a bit sick if the rest of make up isn't well matched. It has slight shimmer.
• Rosewood – this is a neutral red tone in a slightly darker shade. It's a rather conservative shade of red that is not flaunting. I definitely love the color. It is matte.